One of the insidious features of the Queensland Government’s relentless dam-building campaign has been a disproportionate reliance on glossy brochures, slick marketing and visual spin. One of the most distasteful and damaging messages in these materials is the presumption that the dam is going ahead, despite it actually needing Federal Government approval. These blunt and misleading tactics have often fostered a misconception that the dam is a foregone conclusion.